Email fail (an email marketing blog)

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Report: Email preferences and segmentation

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I know a few of you have been following my tweets about my excitement for doing work with email preferences. We don’t have any fancy software to work these things out - I wrote the algorithm to work out the preferences myself based on percentages of their total orders...

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Wanelo - all time low?

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I'm massively into Wanelo at the moment - my interest waned fairly quickly with Pinterest and Wanelo sends me interesting emails. Now I don't normally read them over that much but this particular email from last week caught my eye and there were several different items...

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Mac makeup has images off fun!

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Remember a while back I talked about Pizza Express' images off email?Well today I spotted this brilliant one from Mac makeup to promote the new Iris Apfel range. I wonder if the general public will ever appreciate this as much as us email designers?

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H&M emai list compromise

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Looks like H&M's email list has been compromised as I use Otherinbox to manage my email and I only receive H&M emails to this address...is no ESP safe these days?!

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A great looking email (or could've been...)

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I think this sale email from Diesel looks great, if only they'd remember to put display:block on all the images!

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The ring of truth! Clinique is in too much of a hurry

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What happens when you're in too much of a hurry? Yes, mistakes happen. It looks like they really rushed this email because some many things were overlooked.Firstly, none of the images loaded on this email.Then I spotted a typo in the copy. SLIVER? It's meant to be silver...

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JJB proves they don't test their emails...

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I've had two emails from JJB in the past 9 days, both of them are broken in my email client. I could almost excuse one looking wrong, but two?I've inspected the code and they haven't put display:block on the images or even put the images in separate table rows. All of...

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How to lose prospective sales by Zara Home

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At the weekend we decorated our house, and it looked shite. This is because Mr Email fail has taken it upon himself to put tinsel over anything that remained stationery for longer that 10 seconds. So this week I'm on the look out for beautiful decorations. And Zara Home...

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Nivea: Attachment fail

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Something went wrong with this email, it's showing all the images as attachments as well as displaying them in the body content!

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Posterous theme by Cory Watilo

Becs

Becs

I get through a lot of emails - I love email marketing, it's a great medium. Often though email marketing can be untargeted, badly coded or not tested properly. I seem to have a knack for finding these emails. I present them to you and try to offer a solution or two along the way.

If you want to give me some abuse, or even commend my work, you can find me on twitter...

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