Pretty much all of Martha Stewart's emails follow the same design setup, which is of course good for staying on brand. But recently I started paying a lot more interest when the design of the Everyday Food email was updated. It grabbed my attention. It made me interested...

Browns is a designer fashion store over here selling high end brands like Fendi, Philip Lim and Dolce & Gabbana. As we know, when you're selling a more expensive product, the customer will want a lot more persuasion to buy, which can be more challenging when you purchase...

I've been doing a fair amount of unsubscribes for emails I'm no longer interested in and I've noticed how challenging it can be just to stop receiving a newsletter? Why do companies make it such a challenge? If a person is no longer interested then it means they're of...

There's something very assuring about even the biggest companies making a boo-boo on their emails. Even google can't escape.Maybe some poor schmuck who's been fired off the Wave project made this little accidentally-on-purpose-slip-up, with the from address saying "Google...

Thanks to Nikki Parker for sending this, and to my boss who showed me it in Outlook as I couldn't work out what was wrong when I viewed it in gmail!Looks like Boden made a vey rare cock-up with this email. The email came through with just a cloud on when viewed in Outlook...

I got this email last week and had completely forgotten about it until I rediscovered it in my starred messages. But I had to show you.This is a good example of why you should never use background images and why you should actually check that they work in your client...

Spotted this email from Origins a couple of days ago and thought I should show you! Seems to be becoming a bit of a trend this images off stuff, but I do wonder if the general public appreciate it as much as the email marketers among us.

I know a few of you have been following my tweets about my excitement for doing work with email preferences. We don’t have any fancy software to work these things out - I wrote the algorithm to work out the preferences myself based on percentages of their total orders...

I'm massively into Wanelo at the moment - my interest waned fairly quickly with Pinterest and Wanelo sends me interesting emails. Now I don't normally read them over that much but this particular email from last week caught my eye and there were several different items...