Email fail (an email marketing blog)

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Fab animated gif email from CB2 (Crate & Barrel)

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This animated gif email from Crate & Barrel got me feeling all summery! Very simple and fun and totally gives me the "get it before it's gone" message for their sale.I was trying to work out how they did it and the only thing I can figure is that they took the shots in...

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Martha Stewart's Everyday Food email gets a fresh design

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Pretty much all of Martha Stewart's emails follow the same design setup, which is of course good for staying on brand. But recently I started paying a lot more interest when the design of the Everyday Food email was updated. It grabbed my attention. It made me interested...

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Browns flashy animated flapper dress

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Browns is a designer fashion store over here selling high end brands like Fendi, Philip Lim and Dolce & Gabbana. As we know, when you're selling a more expensive product, the customer will want a lot more persuasion to buy, which can be more challenging when you purchase...

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For the love of unsubscribe...

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I've been doing a fair amount of unsubscribes for emails I'm no longer interested in and I've noticed how challenging it can be just to stop receiving a newsletter? Why do companies make it such a challenge? If a person is no longer interested then it means they're of...

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The Freudian slip of Google Wage

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There's something very assuring about even the biggest companies making a boo-boo on their emails. Even google can't escape.Maybe some poor schmuck who's been fired off the Wave project made this little accidentally-on-purpose-slip-up, with the from address saying "Google...

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Boden animated gif fail

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Thanks to Nikki Parker for sending this, and to my boss who showed me it in Outlook as I couldn't work out what was wrong when I viewed it in gmail!Looks like Boden made a vey rare cock-up with this email. The email came through with just a cloud on when viewed in Outlook...

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Why you shouldn't use background images

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I got this email last week and had completely forgotten about it until I rediscovered it in my starred messages. But I had to show you.This is a good example of why you should never use background images and why you should actually check that they work in your client...

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Origins.co.uk - Valentine's heart images off!

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Spotted this email from Origins a couple of days ago and thought I should show you! Seems to be becoming a bit of a trend this images off stuff, but I do wonder if the general public appreciate it as much as the email marketers among us.

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Report: Email preferences and segmentation

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I know a few of you have been following my tweets about my excitement for doing work with email preferences. We don’t have any fancy software to work these things out - I wrote the algorithm to work out the preferences myself based on percentages of their total orders...

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Posterous theme by Cory Watilo

Becs

Becs

I get through a lot of emails - I love email marketing, it's a great medium. Often though email marketing can be untargeted, badly coded or not tested properly. I seem to have a knack for finding these emails. I present them to you and try to offer a solution or two along the way.

If you want to give me some abuse, or even commend my work, you can find me on twitter...

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