This animated gif email from Crate & Barrel got me feeling all summery! Very simple and fun and totally gives me the "get it before it's gone" message for their sale.I was trying to work out how they did it and the only thing I can figure is that they took the shots in...

Pretty much all of Martha Stewart's emails follow the same design setup, which is of course good for staying on brand. But recently I started paying a lot more interest when the design of the Everyday Food email was updated. It grabbed my attention. It made me interested...

Browns is a designer fashion store over here selling high end brands like Fendi, Philip Lim and Dolce & Gabbana. As we know, when you're selling a more expensive product, the customer will want a lot more persuasion to buy, which can be more challenging when you purchase...

I've been doing a fair amount of unsubscribes for emails I'm no longer interested in and I've noticed how challenging it can be just to stop receiving a newsletter? Why do companies make it such a challenge? If a person is no longer interested then it means they're of...

There's something very assuring about even the biggest companies making a boo-boo on their emails. Even google can't escape.Maybe some poor schmuck who's been fired off the Wave project made this little accidentally-on-purpose-slip-up, with the from address saying "Google...

Thanks to Nikki Parker for sending this, and to my boss who showed me it in Outlook as I couldn't work out what was wrong when I viewed it in gmail!Looks like Boden made a vey rare cock-up with this email. The email came through with just a cloud on when viewed in Outlook...

I got this email last week and had completely forgotten about it until I rediscovered it in my starred messages. But I had to show you.This is a good example of why you should never use background images and why you should actually check that they work in your client...

Spotted this email from Origins a couple of days ago and thought I should show you! Seems to be becoming a bit of a trend this images off stuff, but I do wonder if the general public appreciate it as much as the email marketers among us.

I know a few of you have been following my tweets about my excitement for doing work with email preferences. We don’t have any fancy software to work these things out - I wrote the algorithm to work out the preferences myself based on percentages of their total orders...